With over a decade in the pro peloton, including leadership roles and podium finishes, Pirmin understands not just how the game is played, but how it’s built. As a former Swiss national team rider and Tour de Suisse sprint classification winner, he brings both performance pedigree and backstage insight to the world of sponsorship.

Pirmin now works at the intersection of brands and pro teams, where trust, timing, and intuition matter most. He knows how to decode a team’s internal dynamics, align sponsor interests with long-term strategy, and create partnerships that deliver real value on and off the road.

As our Sponsorship Advisor, Pirmin leads with credibility and clarity. He’s not just fluent in the language of cycling. He speaks the dialect of influence.

Racing was his past. Partnership is his future. And he’s still out front.

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